585.301.2434
| 
Internet Marketing Solutions
Target Localized Searches Using Yahoo!
Geo-targeting
by Dave Jackson
December 15th, 2007
When employed properly, pay-per-click advertising can be a very effective tool for driving traffic to your website. The goal of this type of advertising is to connect pre-qualified potential customers with your business, i.e. your website. Potential customers are pre-qualified for your products and services when they use search terms that you have also utilized in your pay-per-click listings. With Yahoo's geo-targeting option you can further qualify potential customers like never before.
The Reality of Pay-Per-Click
In the best case scenario, each click you pay for as part of a pay-per-click campaign would be converted to a sale. In reality, not every single click-through to your website will produce revenue. A prospective customer may simply be browsing or doing research, they may not find exactly the product or service they were looking for, or they may have wanted to purchase a product or service locally and the business they found through a search is not within their geographic region. Part of executing a good pay-per-click strategy is reducing this drop-off rate and increasing the conversion-rate. Geo-targeting can significantly aid these efforts.
Homing in on the Target
Yahoo's geo-targeting option allows you greater control of your pay-per-click listings by allowing you to limit the geographic reach of your ads. Your geo-targeted listings will be presented to potential customers who are either located in or interested in the region you choose.
When is Geo-targeting an Appropriate Strategy?
Geo-targeting is most useful for reaching customers who are looking for local providers of goods and services. A geo-targeting strategy is appropriate for businesses who have an online presence, but conduct a portion of their sales at a brick-and-mortar location. This includes retail as well as service-oriented businesses. Examples of these businesses include restaurants, automobile dealerships, contractors, plumbers and landscapers.
Benefits of Geo-targeting
Increased Business Exposure
Increased Advertising ROI
Measurable Results
Effective Campaign Budgeting Tools
Geo-targeting provides exciting opportunities for businesses looking to increase localized consumer interest and awareness.
Contact Internet Marketing Solutions today for more information on search engine marketing strategies.
by Dave Jackson
December 15th, 2007
When employed properly, pay-per-click advertising can be a very effective tool for driving traffic to your website. The goal of this type of advertising is to connect pre-qualified potential customers with your business, i.e. your website. Potential customers are pre-qualified for your products and services when they use search terms that you have also utilized in your pay-per-click listings. With Yahoo's geo-targeting option you can further qualify potential customers like never before.
The Reality of Pay-Per-Click
In the best case scenario, each click you pay for as part of a pay-per-click campaign would be converted to a sale. In reality, not every single click-through to your website will produce revenue. A prospective customer may simply be browsing or doing research, they may not find exactly the product or service they were looking for, or they may have wanted to purchase a product or service locally and the business they found through a search is not within their geographic region. Part of executing a good pay-per-click strategy is reducing this drop-off rate and increasing the conversion-rate. Geo-targeting can significantly aid these efforts.
Homing in on the Target
Yahoo's geo-targeting option allows you greater control of your pay-per-click listings by allowing you to limit the geographic reach of your ads. Your geo-targeted listings will be presented to potential customers who are either located in or interested in the region you choose.
When is Geo-targeting an Appropriate Strategy?
Geo-targeting is most useful for reaching customers who are looking for local providers of goods and services. A geo-targeting strategy is appropriate for businesses who have an online presence, but conduct a portion of their sales at a brick-and-mortar location. This includes retail as well as service-oriented businesses. Examples of these businesses include restaurants, automobile dealerships, contractors, plumbers and landscapers.
Benefits of Geo-targeting
Increased Business Exposure Increased Advertising ROI Measurable Results Effective Campaign Budgeting Tools
Geo-targeting provides exciting opportunities for businesses looking to increase localized consumer interest and awareness.
Contact Internet Marketing Solutions today for more information on search engine marketing strategies.
Copyright 2002-2008,
Internet Marketing Solutions, Rochester, NY